Play Up is a Portuguese family-owned brand devoted to creating thoughtful clothing for babies and children — with care, creativity, and conscience at its core. Designed and manufactured in Portugal, each collection reflects a love of textile traditions, natural materials, and artisanal processes passed down through generations.
With a strong emphasis on sustainability, Play Up uses organic fibers such as cotton, linen, and recycled materials, and works with local suppliers to reduce its environmental impact. The designs are soft, easy to wear, and timeless in style — combining comfort with refined detail and earthy color palettes.
Every Play Up piece tells a story: of family, of craftsmanship, and of childhood curiosity. It’s a brand for those who value authenticity, longevity, and dressing little ones with intention and heart.
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