As We Grow

As We Grow is an Icelandic slow fashion brand rooted in values of durability, timelessness, and meaningful design. Founded on the idea that children's clothing should grow with them — and be passed down from one child to the next — the brand creates thoughtful collections that bridge generations.

Inspired by Icelandic heritage and nature, As We Grow designs are made from natural, high-quality materials such as alpaca wool, cotton, and linen, all ethically sourced and produced in responsible working environments. The silhouettes are classic, the details subtle, and the colors inspired by the Nordic landscape — creating garments that are both functional and beautiful.

Each piece carries a story, encouraging conscious consumption and celebrating the emotional value of clothing. As We Grow is more than a brand — it’s a movement toward mindful living and lasting quality in a world of fast fashion.