Play Up - All Collections

Play Up is a Portuguese family-owned brand devoted to creating thoughtful clothing for babies and children, crafted with care, creativity and conscience. Designed and made in Portugal, each collection reflects a love of textile traditions, natural materials and artisanal craftsmanship passed down through generations.

With a strong focus on sustainability, Play Up works with local suppliers and uses organic fibers such as cotton, linen and recycled materials to minimize environmental impact. The designs are soft, timeless and easy to wear — combining everyday comfort with refined, natural tones.

Every piece tells a story of family, craftsmanship and curiosity — made for those who value authenticity, longevity and dressing little ones with intention and heart.